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2025 Marketing Executive & AI Practitioner Portfolio
Introduction

Faye
Ehrich.

I'm a marketing executive who has spent her career at the intersection of brand, culture, and technology, most recently Head of Marketing at DISCO, a music management platform. Now, like the rest of the world, I'm learning how to use AI in public by building tools that give marketing teams access to institutional knowledge that usually takes years to develop. This portfolio documents this work as it's happening.

Building

AI Marketing Tools
Brand voice, content systems and strategy infrastructure

Find me

Selected Work

01 of more to come
Case Study 01

Brand Voice Guardian

An AI-powered copy evaluation engine

Marketing teams lose enormous time to subjective copy review, especially when brand voice lives in one person's head. This tool encodes voice guidelines into a real-time scoring system, so feedback becomes specific, consistent, and actionable from day one.

AI Tool Brand Strategy Content Operations Built with Claude
Read the case study →

Next project

In progress

How I Work with AI

01

Strategy before the prompt

The interesting work happens before you open the tool. Knowing what problem you're solving, what good looks like, and how to encode that into a system. That's the marketing thinking. The AI executes it.

02

AI as a starting point, not the final word

Every tool I build is designed to accelerate human judgment, not replace it. The output is a draft, a signal, a pressure test. The marketer still decides. That's not a limitation. It's the design principle.

03

Real tools for real problems

Nothing in this portfolio is a demo. Each project was built to solve a bottleneck I've experienced firsthand, which means it's designed with edge cases, practical constraints, and actual users in mind.

Let's
talk.

Open to senior marketing roles, advisory work, and conversations with people who are genuinely excited about what happens when AI meets brand building. The interesting stuff is just getting started.