I'm a marketing executive who has spent her career at the intersection of brand, culture, and technology, most recently Head of Marketing at DISCO, a music management platform. Now, like the rest of the world, I'm learning how to use AI in public by building tools that give marketing teams access to institutional knowledge that usually takes years to develop. This portfolio documents this work as it's happening.
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An AI-powered community intelligence tool
Fan communities generate enormous cultural signal. Most brands miss it entirely -- or show up too late, too polished, and too obviously selling something. This tool surfaces what a community is already feeling and translates it into activation ideas that honor a fan-first brand positioning.
Read the case study →An AI-powered copy evaluation tool
Most brand voice problems are not writing problems -- they are knowledge transfer problems. This tool encodes Mailchimp's publicly available Content Style Guide into a real-time evaluator, so feedback becomes specific, consistent, and actionable across every channel.
Read the case study →The interesting work happens before you open the tool. Knowing what problem you're solving, what good looks like, and how to encode that into a system. That's the marketing thinking. The AI executes it.
Every tool I build is designed to accelerate human judgment, not replace it. The output is a draft, a signal, a pressure test. The marketer still decides. That's not a limitation. It's the design principle.
Nothing in this portfolio is a demo. Each project was built to solve a bottleneck I've experienced firsthand, which means it's designed with edge cases, practical constraints, and actual users in mind.
Open to senior marketing roles, advisory work, and conversations with people who are genuinely excited about what happens when AI meets brand building. The interesting stuff is just getting started.
The best place to reach me. Connect and say hello.